You’re a content creator or a vlogger and you’ve got the video figured out, but you might not have considered audio when you bought your camera. Understandably so, audio is an easy thing to overlook. Here’s why it’s important not to…
It’s commonly known in today’s world of digital media that it’s easier to watch content with poor video quality than it is to watch content with poor audio quality. That’s because audio is what deliver’s the message—audio is what tells the story. If your video has poor audio quality, your audience is more likely to swipe away because they can’t hear what you’re saying clearly.
Secondly, most cameras (and even televisions) sold today come with microphones and speakers that leave much to be desired because the manufacturer expects you to upgrade your audio with an additional purchase. Part of the reason is due to keeping the cost down, but it’s mostly because the focus is on picture quality, not audio.
Lastly, and above all, you don’t need to be an audio engineer to improve the quality of your audio. In most cases, all you need is a directional microphone or wireless lavalier to enhance your sound and just like that, you’ve increased your production value, leaving you with content that sets you apart from the rest.
Everything considered, having quality audio might be more important than you thought, but it also might be more attainable than you imagined as well. Just make sure that when you’re ready to upgrade your sound, you do so with the brand that the pros trust. Now go out there and create some content! Be bold, and most importantly, be heard.